This demo showcases an ad insertion workflow based on SCTE 35 messages that mark the start and end of ad breaks in a live stream. Unified Origin ingests this stream, adds the relevant signaling to the DASH and HLS client manifests and splices the media at each marker so that a third party insertion service can manipulate the manifest and replace the media segments within the ad break.
The benefits of this solution:
Monetize Live streams by inserting/replacing advertisements
Easy to integrate and based on current industry practices
Unified Origin prepares the content, a third-party service inserts the ad through manifest manipulation
Offers frame accurate ad insertion because Unified Origin can splice media segments