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SCTE 35-based Dynamic Ad Insertion for Live

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This demo showcases an ad insertion workflow based on SCTE 35 messages that mark the start and end of ad breaks in a live stream. Unified Origin ingests this stream, adds the relevant signaling to the DASH and HLS client manifests and splices the media at each marker so that a third party insertion service can manipulate the manifest and replace the media segments within the ad break.

The benefits of this solution:

  • Monetize Live streams by inserting/replacing advertisements
  • Easy to integrate and based on current industry practices
  • Unified Origin prepares the content, a third-party service inserts the ad through manifest manipulation
  • Offers frame accurate ad insertion because Unified Origin can splice media segments
  • Available for DASH and HLS